Free Research Paper Downloads
Are Gen Z's Joiners?
Is your organization struggling to engage Gen Z? Gain insights and key findings from an XYZ University survey, and learn why we're optimistic that there are several indications which support the argument that Gen Z is interested in community and what associations have to offer.
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2022 Global Membership Health Study
The 2022 Global Membership Health Study is the first independent, global research effort focused on identifying gaps in membership associations and better understanding members' perspectives, interests, and needs.
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5 Turn-Around Strategies for Associations
Membership associations represent millions of employees, industry interests in both government and education, and have the power to create real, meaningful change. However, 62% of associations are reporting flat or declining membership.
XYZ U believes helping associations engage, compete, grow, and serve creates a better future for us all. As a result, the Save the Associations campaign was launched in 2018, profiling 12 associations doing exceptional work to grow into the future.
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Teaching Gen Z
Navigating a disruptive world and faced with an alarming rate of retirements, workforce and leadership development are more important than ever. And yet, how we educate the younger generations hasn’t changed much since the 1800s and has been notably failing since 1983. This report gives voice to Gen Z to hear what they are looking for in their education and workforce preparedness.
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Ready or Not, Here Comes Z
Ready or not, here comes Z. A white paper exploring their characteristics, the workplace shifts likely to occur with the arrival of Gen Z workers, and tips on what organizations should be thinking and doing to prepare for their arrival. This paper is the result of considerable research, and herein we identify the core characteristics that uniquely define the Zs in an effort to prepare employers and marketers for what – and who – is coming next.
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Why They Quit
At the end of 2015, Millennials, also known as Generation Y (ages 21-34) became the majority of the workforce. This transition marked the first time in 34 years that Baby Boomers (ages 52-70) were no longer the workforce majority.
This massive shift in human capital is causing big problems for even the most successful companies. Employee turnover has become a major concern, costing U.S. companies an estimated $30.5 billion per year. Even if companies are able to recruit Millennials, they lose them shortly thereafter.
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Gen Z: The first generation of the 21st Century has arrived!
XYZ University spent months researching Generation Z and the findings are fascinating. In this white paper we define who Gen Z is (and who they are not) and how they are different from the generations before them. This 16-page white paper explores Generation Z in greater detail and provides insight into how this generation will work and what businesses need to be doing to prepare for their arrival.
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America's Aging Workforce Crisis: A Second Look at the Oldest Industries in America
This follow-up report revisits the workforce crisis in America’s oldest industries—real estate, healthcare, insurance, and manufacturing—and provides strategies for attracting younger workers. The report offers practical guidance on how employers can engage the next generation of talent. As the workforce ages, this issue is critical to the future of these industries.
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Getting Gen Y to Buy
"Getting Gen Y to Buy" explores the mindset of Millennial consumers, a generation of 80 million people entering their peak earning and spending years. Through case studies from brands like TOMS and Starbucks, and insights from industry experts, the paper provides key strategies for engaging this generation. It highlights the top 8 items Millennials won’t buy and offers four essential marketing approaches. Understanding this group is critical to the future success of your business.
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Engaging Young Generations
"Engaging Young Generations" explores how membership associations can better engage younger generations, including Millennials and Generation X, as Baby Boomers retire from the workforce. It provides strategies for connecting with these groups and highlights the distinct engagement needs of each generation.
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Scary Workforce Stats: 52 Reasons Why it's the End of Work as We Know It
XYZ has identified 52 scary stats that should get you excited about, and maybe a little scared of, this major shift in the workforce. Companies must soon realize that it is no longer business as usual; that the ever-changing landscape of employees—of generations—is making an impact on whether or not industries, companies and associations will be viable in the next year.
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2012 Advocacy in Associations Survey Results
The purpose of the survey was to support our ongoing research of the state of advocacy in membership associations. The findings from this survey serve as a starting point to pinpoint the hurdles that associations currently face in furthering advocacy efforts.
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America's Aging Workforce Crisis
This report addresses the impending retirement of 78 million Baby Boomers, which threatens industries with talent shortages and loss of critical knowledge. It offers recommendations to improve talent succession, vital for maintaining global competitiveness and economic prosperity. Employers are urged to recognize the urgency and begin developing strategies to secure the talent and leadership needed for future success. This guide is essential for navigating the challenges of a rapidly changing workforce.
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